We spoke to our Managing Director, Kerry Edwards, about why a venue search is more than finding a big enough room. Here’s Kerry’s insight on this key part of Bien Venue’s service for our clients:
When you’re tasked with planning an event or meeting, the venue search can be seen as simple! You pick a space that fits X number of people, book it, and you’re good to go.
But in reality, finding and selecting the perfect venue involves much more than logistics and capacity—you are creating an experience that aligns with the event or meeting’s purpose and goals.
At Bien Venue, we understand that every aspect of a venue can shape how guests feel and engage. Elements like acoustics, lighting (natural or otherwise), and even the flow between breakout rooms can dramatically impact an event’s effectiveness.
These details matter, and we make sure that each one supports your event’s core objectives.
When choosing a venue, it’s crucial to consider the event’s goals. Is the purpose to encourage networking, motivate the formation of some great new ideas, or showcase your latest products and services?
The venue should also create the right atmosphere—whether that’s formal, relaxed, inspiring, or functional. Notably, the space MUST align with the event’s tone and message. For example, a high-energy product launch demands a very different atmosphere than a focused leadership retreat or discussion about company restructuring.
The venue should reinforce the event’s purpose, adding to its impact rather than merely providing a backdrop for your guests.
Our team starts by uncovering the all-important ‘why’ behind each event. Then, we dig into our venue knowledge and network to find options that fit each goal, vision, and the critical practical needs of your attendees.
A venue search is more than finding a room – it’s telling your story!
Need free support with the venue search for your business meeting or event?
Our team of Bien Venue experts can help you source, negotiate, and contract the perfect venue. Contact us today to start planning your business meetings and events!