Why reviewing your choice of space could save you time, money, and hassle
Sticking with the same venue often feels like the easy option. It’s familiar, the layout’s second nature, and the team knows your preferences. But is it still delivering the best value and results?
What once felt like the perfect fit might now be holding your events back, affecting budgets, engagement, delegate numbers, and overall impact.
At Bien Venue, we regularly speak to clients who’ve built strong relationships with venues over time. Loyalty is valuable, but it can also mean missed opportunities. New venues open, standards change, pricing shifts. If your go-to venue hasn’t kept up, you could be overspending or underdelivering.
Familiarity can lead to complacency
Your delegates notice when it’s the same space year after year. What once felt fresh starts to feel tired, and that shows, in attention levels, energy in the room, and the outcomes you’re aiming for.
Switching venues can spark a shift in atmosphere. It gives your audience a reason to re-engage, boosts energy, and can even elevate perception. A new venue doesn’t just mean a different backdrop, it could offer better tech, more flexible layouts, or standout food that gets people talking.
Ask yourself:
Before you rebook, consider the following:
- Are our delegates still engaged – or just going through the motions?
- Have we benchmarked costs in the last 12–18 months?
- Does this venue still meet our goals, or are we just “making it work”?
- Is the venue team proactive and helpful, or just ticking boxes?
- Have we looked at what’s new in the market recently?
If any of these raise questions, it’s worth taking a closer look.
A better venue can boost attendance
If your event isn’t mandatory, then your venue becomes part of the pitch. A modern setting, better transport links, or interesting catering options can sway the decision to attend.
We’ve seen client sign-ups jump simply by shifting to a more central or more engaging venue. It’s not just about convenience – it’s about perception and value.
Why reassessing matters
Craig Jackson, Head of Sales & Account Management:
“We’re seeing how competitive the venue market has become. Many venues now offer more flexible packages, better tech, and sustainability options that didn’t exist a few years ago.
“If you haven’t reviewed your venue spend recently, there’s a good chance you’re leaving value on the table.”
Sam O’Rourke, Client Services Manager:
“When we look at venue relationships, we’re thinking about service, reliability, and whether the space still aligns with your goals.
“If the answer’s no, then it’s time to ask if a change of venue could mean a better result overall.”
How a venue-finding agency helps
This is where we come in. As a venue-finding agency, we don’t just search for spaces, we manage the entire procurement process, making sure you benefit from:
- Clear benchmarking against current market rates
- Access to new, innovative, and often exclusive venues
- Stronger service level agreements and commercial terms
- Ongoing supplier and venue relationship management
We work as part of your team, aligning venue choices with your wider strategy and goals.
Your competitors are reviewing their venue strategy. Are you?
You don’t have to start from scratch. Even a light-touch review could reveal better pricing, fresh thinking, or improved delegate experience.
Worst case? You confirm you’re already getting great value.
Best case? You elevate the impact of your next event.
Let’s find out if your venue is still pulling its weight.
We offer a free, no-obligation venue review, and it might just open up more possibilities than you expect.